Growth
Growth Marketing Program
GROWTH MARKETING
Master the art of Growth Marketing and lead impactful digital strategies. Get a ‹holistic perspective› from start to finish, from customer acquisition to loyalty.
The Growth changes your life
Become the ‹Growth Marketer› that companies are looking for to boost their digital presence
Join our program and get a profile that is sought-after by agencies, leading corporations and startups in the exciting world of Growth Marketing.
Upcoming applications
You decide ‹where and when›
- Upcoming applications open
Online.
March 2025
- Duration
- 10 weeks
- Languages
- Spanish
What is the Growth?
Expand your ‹career horizons›
Sign up for our exciting Growth Marketing program, a unique opportunity to not only gain knowledge, but also learn how to apply it. Immerse yourself in an educational experience that goes beyond conventional classrooms, providing you with the essential practical knowledge you need to excel in the fascinating field of marketing.
Lead strategy
Delve into Full Funnel strategies based on OKRs and develop the skills you need to effectively manage digital projects. Gain a comprehensive overview of the customer conversion and acquisition process.
Master impact metrics
Design acquisition, conversion and loyalty strategies. Measure your impact accurately using tools like Hotjar and Similarweb.
Practical focus
Learn through discovery sessions, hands-on challenges, and real-world case studies.
Growth Profile
This program is designed for ‹professionals like you›, who are looking to take their career to the next level
If you have experience in the business world, and are hungry to acquire the crucial skills, knowledge and strategies needed to lead marketing campaigns that drive and transform business growth, this program is for you
Data
Our ‹data› speaks for itself
When you choose ISDI, you are opting for exceptional training designed to maximize your possibilities. You are opting for tangible results. And here we present ours.
Accreditations
Educational excellence backed by the best certifications
QS Star
QS Rating: Teaching and Employability: ISDI has been awarded Five Stars in the Teaching, Employability and Online Training categories.
Teacher staff
Your roadmap to improved understanding, backed by ‹experts in the field›
Your lecturers are the people who put ideas into practice to change the digital world of tomorrow. In every class, you will learn from experts who are leading members of their fields
Jaime Martínez
Tech strategist, Applied AI expert & Innovator
Silvia Echezarreta
Head Of Marketing
Marc Morera
Marketing & Growth Director
Carlos Rojas
Partner
Juan Carlos Peña
eCommerce & ReCommerce Director
Otman Amesnau
Happy Growth Lead
Antón Astray
Country Manager
Diego Rufo
Design Manager
AI HUB
AI HUB. AI HUB.
THIS IS ISDI
AI HUB
Get to grips with ‹Generative Artificial Intelligence› in a practical way
You will not only learn how to use Artificial Intelligence (AI), but also how to make it your strategic partner in every aspect of your projects. Develop a thorough understanding of AI technology, from a baseline of academic integrity.
Study advanced levels of interaction with different types of AI through prompt engineering techniques
Delve deeper into the use of key AI tools.
We will teach you how to choose the tools that fit your project and how to use them, with detailed explanations, introductory videos and access links.
Any questions?
Still have ‹questions about the Growth Marketing program?›
If you need more information, don't hesitate to get in touch with us via any of our contact channels, and we will get back to you as soon as we can.
The ISDI Growth Marketing program is a comprehensive course that allows students to acquire crucial skills for their future career in Digital Marketing and Growth Marketing. With a hands-on, collaborative approach and a strong foundation in tech, graduates will have everything they need to lead successful digital strategies.
Course program
Drive your business with a ‹strategic approach› to Growth Marketing
Your new mindset will include
- Designing digital strategies
- Digital marketing technology and automation
- Data analytics
Your new skills will include
- Entrepreneurship
- Digital process optimization
- Innovation and experimentation
Your new tool kit will include
The course
Unleash your potential in Growth Marketing: ‹Learn, apply and transform›
This isn't just a program, it's a journey into understanding Growth Marketing, where each phase takes you beyond the classroom, and right into the heart of business action. From the first day of the course, you will get started on the exciting project of transforming a real company, giving you the chance to apply your knowledge to the business world straight away.
- Digital marketing strategy and funnel
- Traffic acquisition channels: paid media and owned media
- Google Analytics: settings and operations
- CRO
- Data Studio
- Growth teams mindset and project management
- OKRs
- Agile products and methodology: product market fit, MVP, sketching and wireframing
- AARRR metrics
- Scorecard for growth marketers
- Behavioral Economics
- Advanced Traffic Acquisition: Affiliate, Inbound Marketing, Retargeting, Influencer Marketing
- Advanced Conversion: Experimentation and Personalization
- Advanced loyalty: Progressive profiling, Marketing Automation and Growth for apps
- Key tools for Growth Hacking: Similarweb, Hotjar, Canva, Landingi, Creatopy
- Marketing Technologies
- Capture and enrich 1st, 2nd and 3rd party data
- Artificial intelligence applied to marketing: scoring, clustering and platforms
- MVP in machine learning
Based on a challenge provided by a real company, students will work in teams to define the company’s OKRs and draft a roadmap for project strategy and the short, medium and long-term impacts. Put into practice everything you have learned so far.
- Tools that unite Data and Business: Google Analytics, Salesforce, Hotjar, Hubspot, Landingi
- Growth in real life: How do the most advanced digital companies take advantage of Growth Marketing? How do they create their strategy? Learn from the successes (and mistakes) of others in your future marketing strategy. Here are some real cases that will be covered in the program: Mango, Pompeii, cashconverters, finetwork.
Digital Excellence Chairs
The Digital Excellence Chairs are collaborative initiatives between ISDI and leading technology companies. The goal is to promote digital transformation and innovation through activities and programs. The Chairs are designed to promote excellence and leadership in the digital field.
ISDI and Salesforce have come together for a strategic partnership that drives digital transformation and innovation. This remarkable synergy will forge the future of digital transformation, becoming a reference point in producing leaders with the skills they need to drive change across the business world.
- ISDI is an Authorized Training Partner (ATP) for Salesforce in Spain, France, Portugal and Mexico, and is the only official school for training and certification in the EMEA and LATAM regions with this status. More than just an educational institution, ISDI is a pioneer in certifying instructors in these countries, further raising quality standards.
- As part of its ongoing vocation to provide high-quality professional development, ISDI is committed to training recent graduates at Salesforce. This strategy not only helps strengthen individual talent, but also contributes to the growth of the Salesforce ecosystem.
- In addition, ISDI and Salesforce have joined forces to select and train specialized consultants on the Salesforce platform. This unique collaboration ensures that professionals are at the forefront of the latest trends and technologies, in order to produce innovative and efficient solutions.
- As an Authorized Training Provider of Official Google Cloud Certification, ISDI provides access to official resources that will allow you to master the design, management and administration of applications and infrastructure on the Google Cloud Platform.
- ISDI and Google have joined forces to create the ISDI-GOOGLE AI ACADEMY. This alliance is ultimately aimed at launching a Google artificial intelligence program, designed specially for executive profiles, that goes beyond the technical and focuses on business, strategic vision and related strategic processes. In addition, AI and Google Cloud Certification are integrated in ISDI programs.
ISDI and KPMG have a strategic collaboration on different projects to drive digital transformation and innovation. This powerful synergy fosters excellence and leadership in digital transformation, with events and programs focused on training, innovation and development in the Digital Age.
- The Legal Tech Chair encourages innovation in the legal and tech sectors with an Advisory Board made up of leaders from companies including Google, Meta and BBVA, to name a few.
- The collaboration has resulted in Digital Talent initiatives such as the Talent Day—part of the ISDI MIB and DMBA study programs—as well as sponsorship of the Digital Professions Map in Cybersecurity and Legal Tech.
- The KPMG management committee takes an active part in the ISDI Digital Age Directors program, showing their commitment to training business leaders in the digital context, and continuous education for their management teams.
ISDI and IBM have entered into a technology-leading strategic alliance that covers initiatives focused on digital transformation with special emphasis on Big Data and Artificial Intelligence. At ISDI, our partnership with IBM not only aims towards academic excellence, but also at creating an ecosystem that combines education, technology and innovation to prepare leading professionals in the digital world.
- The BIG DATA & Artificial Intelligence Chair is a space dedicated to researching and creating use cases and practical applications of the latest trends in Big Data and AI.
- This includes events aimed at identifying and developing emerging talent in the digital field, such as the Talent Day MIB in Madrid and Barcelona, the Talent Day DMBA, and the Digital Professions Map. The focus is on Data & AI, providing valuable information on the most sought-after skills on the market.
- The partnership includes collaboration on training programs for both students and companies. They also work together on a global training strategy with industry leaders that encompasses technical aspects, employer branding and strategic partnerships.
ISDI and NTT DATA have come together to build a strategic collaboration, joining forces for training, research and sponsorship in a display of their shared commitment to a sustainable, digital future.
- The Data & Artificial Intelligence Chair is the epicenter for research and knowledge sharing in these key areas. NTT Data supports this initiative by awarding scholarships to study the Master Data Analytics MDA, providing an opportunity that not only funds education, but also offers a job position and strengthens the next generation of leaders in data analytics.
- NTT Data’s commitment extends beyond scholarships, and includes sponsorship of the MDA program. The company provides key professionals to ISDI teaching staff, so that the course can continue to be equally strong in terms of the level of training offered.
- In addition, NTT Data offers a training plan to management staff, contributing to the continuous improvement of skills in the digital field.
- The synergy is also shown in key events such as the Talent Day MIB in Madrid and Barcelona, the Digital MBA, and sponsorship of the Digital Professions Map, with a special focus on Cloud Computing.
- The highlight is the Artificial Intelligence Barometer—led by NTT DATA, ISDI and Microsoft—, which includes trends and valuable data on AI and has been implemented in a number of different cities.
Employment opportunities
Set out towards your ‹professional future› in Growth Marketing
Growth Marketing offers unlimited opportunities for those who want to drive business growth through innovative, results-oriented techniques. Prepare to excel in a dynamic and competitive business environment, where your ability to identify growth opportunities and develop effective strategies will be critical.
Certifications
Get certification in ‹tech› that is essential for your success
With the Growth Marketing program, you will gain skills in the fundamental tools that will improve your employability.
Salesforce Associate: Gain the foundations you need in the effective use and management of the Salesforce platform.
Salesforce AI Associate: Learn Artificial Intelligence skills applied to the Salesforce ecosystem, highlighting key technical skills.
Google Analytics 4 (GA4): Master digital data analytics to optimize business strategies.
Airtable: Acquire the skills you need to effectively use the platform to organize data and manage projects efficiently
Webflow: Learn web design skills, showing your abilities in creating dynamic and functional websites
Google Ads: Get online advertising skills, showing your understanding of digital marketing strategies and effective campaign management.
Learning experience
Get a ‹practical and adaptive› mindset
You will get all the tools you need to meet upcoming challenges in your professional life, so you can overcome obstacles with ingenuity and resilience. By cultivating a practical, adaptive mindset, you will get the flexibility and confidence you need to reach your goals and thrive in digital marketing environments.
Planning, strategy and evaluation
Learn how to create effective strategies to attract and convert customers in every kind of digital channel. Learn how to assess the actual impact of your campaigns and marketing actions. Immerse yourself in direct learning and conquer the digital terrain with us.
Optimization of digital management
Get to the top of your game with Hotjar, Similarweb and Creatopy. Discover the MarTech and Data platforms that will make your customer management flawless
Methodologies that work
Implement a Full Funnel and omni-channel strategy like an expert. Base your plan on OKRs for a practical and effective approach, and dive into project management for digital strategies.
Employability
Your ‹employability› is one of our priorities
In the Growth Marketing program, education combines with job opportunities in an approach that goes beyond the classroom. Take advantage of employability services designed to catapult your career and discover how we lead you towards career success.
Career Services
Our career guidance team is by your side at every stage of the program, providing guidance and advice to help you achieve your career goals.
Exclusive privileges
Gain exclusive access to a dedicated platform, full of valuable information, featured events and resources that will enhance the work support we offer you.
A point of reference
Not only will you be part of the program, you will also have an exceptional guide. An ISDI student will act as your personal sherpa, guiding you, inspiring you and sharing their wisdom to drive your personal and professional growth.
Our partners
Make your professional goals come true by learning at the ‹best companies›
On our Growth Marketing course, we’ll give you the skills you need to successfully tackle challenges, in the knowledge an expansive mindset is crucial to achieving goals. That’s why so many of our students are already employed at renowned companies, demonstrating the effectiveness of our training in preparing professionals to excel in the workplace.
Digital Talent Community
Digital Talent Community: A constant ally in your ‹professional development›
Get ready to unleash your job potential! Join ISDI and become part of our Digital Talent Community (DTC). Gain access to exclusive services from the very start of the Growth Marketing program, get in touch with digital innovation and connect with industry leaders.
Digital
Stay up to date with exclusive access to events, the latest news, masterclasses and the ISDIgital Now blog.
Talent
Raise your talent profile. By joining the Growth Marketing program—you will also get access to job banks, alumni mentoring, and one-on-one sessions with a Career Advisor. Your career goals are much closer than you think...
Community
Explore new possibilities. Build connections and benefit from an ever-expanding digital network. Find out how we can achieve more, together.
Boost your startup
We support ‹creative› ideas
The Growth Marketing program will mark a milestone in your career, and the course will be the launchpad to bigger achievements. At ISDI, we believe in your projects and give personalized support to startups.
ISDI Start: The incubator
Be part of our incubator, ISDI Start, where our team of experts will guide you step by step as you develop your idea. We can work together to bring your idea to market and consolidate it as a successful company, whether in EdTech, robotics or sustainability.
ISDI Investors Club: The meeting point
The ISDI Investors Club is a meeting point for entrepreneurial minds. The club brings together investors, family offices, business angels, corporations and startups with potential, just like yours!
The network
Our extensive network of contacts that has been carefully curated since 2014. As part of this ecosystem, you'll find innovative startups, experienced mentors, public institutions, investors, and corporations working in harmony to drive each other forward.
Upcoming editions
More than just a virtual ‹campus›
We don't just offer an online campus, we provide you with a digital learning ecosystem. Here, we provide you with the knowledge, tools and learnings you need to build new skills and face the current challenges of digital society.
Online
Upcoming applications
March 2025
Thursday
6:45 pm to 10:00 pm
Friday
4:30 pm to 9 pm
Admission requirements
The admissions process for the Growth Marketing program
Alumni
Discover the ‹real experience› of ISDI alumni
Bruno Puente
Sales & Trade Marketing trainee
ISDI offers opportunities for all kinds of profiles. I spent almost a year looking for work before starting the master’s degree, when I realized that I needed to stand out from the rest. Since ISDI I have already been able to work and learn at large companies like L’Oreal and Disney, where I work currently. Studying at ISDI is a memorable experience in the sense that there is always something to discover. Every day you have a teacher who is at the top of their field and who you can learn a lot from, you meet people who might become friends or colleagues, and you always come out with a smile.
Gonzalo Pugach
Data OPS Analyst
The MDA program’s comprehensive approach to topics such as quality, data, AI and machine learning have helped me to become a more versatile professional. One of the things I liked most about the ISDI experience was being able to interact directly with business experts who I would not normally have the opportunity to connect with, and I was able to find out more about the real cases they face on a daily basis.
Academic partners
Current experts preparing the ‹leaders of tomorrow
Our partners are just as interested in working with you, as you are with them. Professionals from leading companies share their knowledge on the Growth Marketing program, using real recent case studies from their respective industries. This gives you a first-hand experience of the situations you will face in the near future.
Startups
We support you in turning ‹your ideas into reality›.
These are some of the startups launched by the career professionals who have studied with us.
