MBA+DBWM
Master in Business Administration & Digital Business Week Madrid
mba
MBA_Online_plus_DBWM
The ‹Master's in Business Administration (MBA)› gives you a complete and thorough overview of business management.
Presentation
The MBA, the ‹international digital business› experience
Discover the world of business administration and management as you prepare to successfully lead strategic areas. With our Online MBA, not only will you develop the skills you need to start your own business project, but you will also be part of an intensive, immersive week at ISDI.
Upcoming courses
You decide ‹when and where›
- Upcoming courses
2024
- Duration
9 months, 60 ECTS
- Languages
Spanish
What is the MBA+DBWM
Unleash your potential with the ‹Master in Business Administration & Digital Business Week Madrid›
Get ready to take on any challenge through our program, which immerses you in strategy, technology, innovation and more for 10 exciting months. Develop a strategic business vision that will take your project to the next level.
High-quality training
You will be surrounded by leading experts in the field. Our network of professionals will provide you with an elite experience, ensuring you gain knowledge and skills that are directly applicable in today's business world.
Hands-on, personalized experience
At ISDI, we offer you a unique learning experience, where you will acquire practical, strategic skills, and have apply them in real-life projects and exciting case studies. We adapt to your individual needs to make sure you reach your full potential.
Personalized for your needs
With blended learning and fully online options, our program adapts to your pace of life. We focus on your professional and personal growth, providing you with the tools and knowledge you need to conquer the business world.
The ideal student profile for the MBA+DBWM
The MBA is designed for ‹business leaders› looking to excel in the business world
Aimed at business professionals with management skills and experience, this program offers a unique opportunity for success-oriented individuals. As part of the Digital Business Week Madrid, leading students and prestigious international professors meet to exchange their knowledge and experiences in the digital business field.
A few details
Improve your future career in the ‹digital realm›
ISDI marks the starting point for career transformation. Find out how our unique perspective on technology and digital business will drive your career forward.
Accreditations
Become an expert with ‹backing from the best›
QS Rating
QS Rating: Teaching and Employability: ISDI has been awarded Five Stars in the categories of Teaching and Employability
Cualificam
Some of our master's degrees have been certified by Cualificam as Professional Master's Degrees
Teaching staff
Put theory into practice with guidance from ‹current leaders›
Every class will give you the opportunity to delve into the experience of your teachers, who will inspire you with their ideas to revolutionize the digital future. Get ready to learn from industry leaders and business experts during your lessons.
Javier Rodriguez Zapatero
Director General
David Hurtado
Innovation Lead
Francisco Servia Fiuza
Senior Product Manager
Yolanda Azcúnaga Budí
Cloud Engineer
Aida Rodríguez Moral
Directora de Transformación y Finanzas SosteniblesDirectora de Transformación y Finanzas Sostenibles
Jorge Llerena
Global Marketplace Director
Lucía Egea
Orchestrator and Professor at Headspring
Daniel Suardiaz
Director
Javier Rodriguez Zapatero
Director General
David Hurtado
Innovation Lead
Francisco Servia Fiuza
Senior Product Manager
Yolanda Azcúnaga Budí
Cloud Engineer
Aida Rodríguez Moral
Directora de Transformación y Finanzas SosteniblesDirectora de Transformación y Finanzas Sostenibles
Jorge Llerena
Global Marketplace Director
Lucía Egea
Orchestrator and Professor at Headspring
Daniel Suardiaz
Director
Alejandro Molpeceres
Talent Growth Director
Jaume Vidal
Chief Revenue Strategy & AI in Revenue & Commercial Planning
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AI HUB
AI HUB. AI HUB.
THIS IS ISDI
AI HUB
Your training space in the ‹Digital Era›
Learn how to use AI in a responsible and thoughtful way to power your initiatives. Gain a deeper understanding of AI tools, from the perspective of academic ethics. Make the most of valuable resources that help you shape your main project. Join ISDI to immerse yourself in the era of digital transformation and prepare to lead in the field of artificial intelligence.
Get to grips with the fundamentals of Artificial Intelligence, how AI can be applied in projects and careers, and the essential concepts you need to understand to gain in-depth knowledge of the subject.
Advanced strategies on how to get the most out of ChatGPT, including advice on role assignment, context management, and honing critical thinking skills.
Explore how Artificial General Intelligence (AGI) works and learn to use it in different forms with specialized prompt engineering techniques.
Any questions?
Do you still have ‹questions about the Online MBA?›
If you need more information, don't hesitate to get in touch with us via any of our contact channels, and we will get back to you as soon as we can.
The ISDI Online MBA is aimed at entrepreneurs, business professionals and executives who are looking to develop their leadership and management skills in the digital field. The course is also suitable for people working in areas such as marketing, sales and tech, as well as business professionals looking to change careers to the world of digital business.
Choose the Online MBA combined with ISDI Business Week for its comprehensive and in-depth approach. Business Week offers an immersive experience in Madrid, where students take part in classes, company visits and networking events, giving them a direct connection to the digital business environment. The experience provides valuable professional connections and a diverse, global network of contacts. The Business Week provides a complementary perspective to the theoretical learning in the Online MBA, featuring practical experiences that prepare students for real-world challenges. The combination of the Online MBA and the Business Week guarantees students have access to the latest content on digital transformation, giving them a competitive edge in the job market.
The ISDI Business Week is a unique and enriching experience. Business Week provides an immersive week in Madrid, where students and teaching staff from different countries get together to their share knowledge and experiences of the digital business environment. In addition to classes, Business Week includes visits to companies and networking events, allowing students to build valuable connections and dive into digital culture. This combination means the MBA is a thorough and in-depth program, offering up-to-date content and invaluable hands-on experience.
Course program
The MBA + DBWM is ‹transformative›
Your new mindset will include
- Leadership
- Adaptation
- Strategic vision
Your new skill set will include
- Strategic vision
- Innovation
- Entrepreneurship
Your new toolkit will include
Course program
Give your career a boost with the MBA+DBWM and get ready to ‹lead the business world› of tomorrow
Taking part in the MBA+DBWM program is a challenge that will help you acquire knowledge and resources. The course is designed to train students in how to manage different departments within a company, and how to take on crucial roles in strategic areas such as the supply chain or digital business. The course materials have been designed to meet new professional demands in dynamic environments.
- Leadership and motivation
- Team management
- Organizational thinking: foundations and evolution
- The structure of the organization
- Changes in the modern company.
- Business development and growth models in the 21st century
- Internal development
- External development
- Conflict Management
- Collective bargaining
- Relationship with trade unions.
- Dos and don’ts of work-life balance
- Basic features of the most commonly used contracts in commercial trade.
- Workforce adjustment plans
- Contract termination.
- Fundamentals of Business Ethics
- Corporate Social Responsibility in organizations
- Social Action as a factor that helps CSR and NGOs.
- Code of Good Governance
- Supervisory transparency in the National Securities Market Commission.
- Reputational risk
- Competitive mechanisms in international markets.
- Analysis of international markets
- Company internationalization process
- International marketing in the global economy.
- Product and procurement management
- Operational strategy in manufacturing companies.
- Lean manufacturing – Lean management (optimization)
- Supply chain.
- Concepts and definitions linked to Production
- Designing and implementing a marketing plan.
- The main functions of the Marketing Department.
- Identifying trends and opportunities.
- Marketing information system.
- Data intake and data processing.
- Geolocation and customer traceability systems.
- Market studies according to budget.
- Market research reports.
- Consumer behavior and psychology.
- Advanced customer management.
- Corporate and product brand.
- Types of business conflicts and their sources.
- Types of Sales Department
- The business plan
- Sales skills
- Sales TaskForce or commercial outsourcing
- The globalization of sales channels
- Total outsourcing vs. specific process outsourcing.
- Sales meetings and handling objections
- The interview.
- Key accounts or special clients.
- The role of the Key Account Manager.
- Communication in the field of marketing.
- Advertising and its functions.
- Social media.
- Creating a strategic plan for e-commerce.
- Technological structure in e-commerce.
- Setting sales targets according to expected demand, product or service.
- Predictive models. Big Data applications for Marketing Forecasts.
- Sales forecasts, overall budget and income statement. Key points in any budget.
- Analysis of deviations in sales forecasts.
- Management control system, motivation and sales coordination.
- The role of price in marketing strategy and in the market.
- The impact of price on consumption.
- Price discrimination.
- Sequences for practical pricing.
- Methods and strategy for brand management.
- Brand protection
- Patents
- Intellectual property
- Data transfer
- Quality and excellence – customer loyalty.
- Analysis, measurement and quality control. Improvement plan.
- Strategy and management for tech innovation.
- The function of finances
- Financial diagnosis
- Managing working capital
- Financing decisions
- Residual benefit or Economic Value Added (EVA)
- The accounting model
- The costs
- Management and the key control factors.
- Levels of control and budgetary control.
- The function of the finance controller.
- Solvency
- Liquidity management
- Interest rate management
- Portfolio managemen
Become a driving force for innovation and leadership alongside ISDI and leading technology companies
Digital Excellence Chairs
The Digital Excellence Chairs are collaborative initiatives between ISDI and leading technology companies. The goal is to promote digital transformation and innovation through activities and programs. The Chairs are designed to promote excellence and leadership in the digital field.
SALESFORCE
ISDI and Salesforce have come together for a strategic partnership that drives digital transformation and innovation. This remarkable synergy will forge the future of digital transformation, becoming a reference point in producing leaders with the skills they need to drive change across the business world.
- ISDI is an Authorized Training Partner (ATP) for Salesforce in Spain, France, Portugal and Mexico, and is the only official school for training and certification in the EMEA and LATAM regions with this status. More than just an educational institution, ISDI is a pioneer in certifying instructors in these countries, further raising quality standards.
- As part of its ongoing vocation to provide high-quality professional development, ISDI is committed to training recent graduates at Salesforce. This strategy not only helps strengthen individual talent, but also contributes to the growth of the Salesforce ecosystem.
- In addition, ISDI and Salesforce have joined forces to select and train specialized consultants on the Salesforce platform. This unique collaboration ensures that professionals are at the forefront of the latest trends and technologies, in order to produce innovative and efficient solutions.
The partnership between ISDI and Google has brought two leading organizations together to drive digital transformation and innovation. This unique synergy translates into excellence and leadership in the field of digital transformation.
- As an Authorized Training Provider of Official Google Cloud Certification, ISDI provides access to official resources that will allow you to master the design, management and administration of applications and infrastructure on the Google Cloud Platform.
- ISDI and Google have joined forces to create the ISDI-GOOGLE AI ACADEMY. This alliance is ultimately aimed at launching a Google artificial intelligence program, designed specially for executive profiles, that goes beyond the technical and focuses on business, strategic vision and related strategic processes. In addition, AI and Google Cloud Certification are integrated in ISDI programs.
KPMG
ISDI and KPMG have a strategic collaboration on different projects to drive digital transformation and innovation. This powerful synergy fosters excellence and leadership in digital transformation, with events and programs focused on training, innovation and development in the Digital Age.
- The Legal Tech Chair encourages innovation in the legal and tech sectors with an Advisory Board made up of leaders from companies including Google, Meta and BBVA, to name a few.
- The collaboration has resulted in Digital Talent initiatives such as the Talent Day—part of the ISDI MIB and DMBA study programs—as well as sponsorship of the Digital Professions Map in Cybersecurity and Legal Tech.
- The KPMG management committee takes an active part in the ISDI Digital Age Directors program, showing their commitment to training business leaders in the digital context, and continuous education for their management teams.
IBM
ISDI and IBM have entered into a technology-leading strategic alliance that covers initiatives focused on digital transformation with special emphasis on Big Data and Artificial Intelligence. At ISDI, our partnership with IBM not only aims towards academic excellence, but also at creating an ecosystem that combines education, technology and innovation to prepare leading professionals in the digital world.
- The BIG DATA & Artificial Intelligence Chair is a space dedicated to researching and creating use cases and practical applications of the latest trends in Big Data and AI.
- This includes events aimed at identifying and developing emerging talent in the digital field, such as the Talent Day MIB in Madrid and Barcelona, the Talent Day DMBA, and the Digital Professions Map. The focus is on Data & AI, providing valuable information on the most sought-after skills on the market.
- The partnership includes collaboration on training programs for both students and companies. They also work together on a global training strategy with industry leaders that encompasses technical aspects, employer branding and strategic partnerships.
NTT Data
ISDI and NTT DATA have come together to build a strategic collaboration, joining forces for training, research and sponsorship in a display of their shared commitment to a sustainable, digital future.
- The Data & Artificial Intelligence Chair is the epicenter for research and knowledge sharing in these key areas. NTT Data supports this initiative by awarding scholarships to study the Master Data Analytics MDA, providing an opportunity that not only funds education, but also offers a job position and strengthens the next generation of leaders in data analytics.
- NTT Data’s commitment extends beyond scholarships, and includes sponsorship of the MDA program. The company provides key professionals to ISDI teaching staff, so that the course can continue to be equally strong in terms of the level of training offered.
- In addition, NTT Data offers a training plan to management staff, contributing to the continuous improvement of skills in the digital field.
- The synergy is also shown in key events such as the Talent Day MIB in Madrid and Barcelona, the Digital MBA, and sponsorship of the Digital Professions Map, with a special focus on Cloud Computing.
- The highlight is the Artificial Intelligence Barometer—led by NTT DATA, ISDI and Microsoft—, which includes trends and valuable data on AI and has been implemented in a number of different cities.
Job opportunities
Boost your career with the ‹MBA & Digital Business Week Madrid›
The MBA & Digital Business Week Madrid offers you a unique opportunity to boost your professional growth.
The learning experience
Our unique teaching methods will prepare you to ‹thrive in the current labor market›
The MBA provides students with a range of teaching approaches that allow them to develop the practical and strategic skills needed to succeed in dynamic and contemporary work environments.
Skills Stacking
Through a combination of methods ranging from case studies to simulations and project management, you'll develop a broad set of essential skills. You will receive the training you need to face complex and multidisciplinary business challenges as a proactive and effective leader. Take this opportunity to become a highly valued and outstanding professional in any field you choose.
The Project Management Office
We offer an individualized approach guided by experienced specialists, based on recognized business practices. We provide you with the skills you need to lead challenging projects at a strategic, tactical and operational level. We adapt our methodology to meet the specific characteristics of each project, ensuring effective and efficient management that leads you to success.
Pure players
ISDI classes are conducted by active professionals and experts in a number of areas, known as “Pure Players”. This exclusive feature ensures direct training for the people who lead and transform the business world in real time. With this approach, students gain theoretical knowledge as well as practical perspectives and real-world experiences to prepare them to face the challenges of the current job market.
Employability
The MBA includes participation in ‹Digital Business Week› Madrid
An intense week at ISDI Madrid that includes classes, company visits and networking events. Not only does it offer the opportunity to fully experience life at ISDI, but it also gives you the chance to interact with fellow students and like-minded professionals. This experience makes the MBA the most comprehensive and thorough program, with the latest digital transformation content.
Digital Business Week
This event is designed for students of various nationalities and leading professors to get together and share the latest advances and knowledge in the digital business field.
International Networking
During this week-long event in Madrid, students and teachers from all over the world come together to fully immerse themselves in the ISDI experience and build connections with like-minded professionals.
Going deeper
During this period, students will go deeper into the fields of Business, Technology and Digital Strategy, guided by leading industry experts.
Our partners
Make ‹your dream job a reality› with the MBA
At the MBA, we train you to overcome challenges with a comprehensive vision, as we understand that having an overarching perspective is key to achieving goals. As a result, a number of our alumni already work in leading firms.
At the MBA, we train you to overcome challenges with a comprehensive vision, as we understand that having an overarching perspective is key to achieving goals. As a result, a number of our alumni already work in leading firms.
Digital Talent Community
Digital Talent Community: We will always at your side during your ‹professional progress› forever
Lift your career to new heights by signing up for the MDA and gaining access to our digital talent community From the very beginning, you will gain access exclusive benefits, delve deeper into digital innovation, and build connections with industry leaders in your sector.
Digital
At ISDI, we want to bring everyone forward. Join our community and gain access to exclusive events, up-to-date information on the latest content trends, outstanding classes, and the ISDIgital Now blog.
Talent
The MBA includes a career opportunity platform, alumni coaching, and one-on-one mentoring with a career counselor, which means that your career goals are well within reach.
Community
Build connections and take advantage of an ever-evolving digital network. Discover the opportunities waiting for you.
Give your startup a boost
Commit to improving ‹your job prospects› with our support
Turn your MBA into a tool to transform your career path. At ISDI, we are confident of your potential, which is why we provide you with constant support and guidance for your business projects.
ISDI Start: The incubator
ISDI Start does more than just come up with ideas—it transforms them into successful companies. We have a specialized team that will accompany you from business gestation to growth, with a focus on fields such as EdTech, robotics and sustainability.
ISDI Investors Club: The space
A meeting point between investors, family offices, business angels, companies and startups with growth potential.
The network
Make the most of your potential by joining a strategic network that has been carefully curated since 2014. Be part of a dynamic ecosystem where startups, mentors, government entities, investors and companies work together towards joint development.
Upcoming editions
You choose ‹when and where›
Get to grips with innovative tech on our campuses. Experiment with cutting-edge tools to take full advantage of the opportunities presented by the digital world.
Madrid
Next course
2024
Online
Applications open
2024
Weekdays
Admission
Sign up to the program that will change your future
Alumni
They are sure about one thing: ISDI marks a ‹before and after›
Francisco Javier Márquez
Spanish Senator
If someone says they want to understand technology, and the impact it will have on their current and future profession, I recommend they study at ISDI. The school has great professionals, the students have a really high level and real curiosity to learn, and above all, everyone has experience in their fields, both the teaching staff and students.
Carlos Quiñones
Digital product management
If you are thinking about studying at ISDI, my advice would be to enjoy the process. A program like this means immersing yourself in a new unknown world, and it’s crucial to manage that uncertainty well. However, I can assure you that you will undoubtedly come out of this immersive experience with improved personal and professional skills, as that was my experience.
Reyes Rabadán
Brand Manager
It’s really hard to come up with one single moment from such an important year—the master's degree at ISDI is an experience in itself! The experience offers students a valuable source of knowledge, and, more importantly, encourages teamwork and the proper management of social relationships that is so important within the world of work. In addition, the fact that it is such an intense course prepares graduates for demanding professional situations in the future.
Academic partners
They ‹work› here
We have formed partnerships with companies that are defining the future of the industry, and that are committed to developing and training talent to lead the digital age. Discover the pioneering organizations we work with to enrich your learning and expand your professional horizons.
Startups
Companies founded by our ‹alumni›. Powered by us.
At ISDI, we help launch and monitor startups on a daily basis from our incubator and accelerator, supporting them as they develop into successful companies in areas such as EdTech, robotics, and sustainability.
